Electronic Media product

CALL OF DUTY: MODERN WARFARE 2

Call of Duty is a fist person and third person shooter video game series franchise, created by Ben Chichoski. The series began on the PC and later expanded to consoles and handhelds, and several spin-off games have also been released alongside the main series. The majority of the games in the series have been set primarily in World War ll, with the exception of Call of Duty 4 Modern Warfare, Modern-warfare 2, Black Ops which are set in modern times/Cold war Era. Call of Duty is initially created by Activision but designed by Infinity Ward and Treyarch, because of the profit from the previous games they are able to develop newer, more intense games with the same target audience and a larger net profit. Activisions purpose is to satisfy gamers with by far the best online multilayer shoot-em-up game ever made, and there soul purpose was a success all over the world. Call of Duty was widely distributed through electronics stores, and the internet. Call of Duty's target audience is mainly teenage boys and men with a real taste towards warfare.

Print Media Products

Mirror Online

Mirror online is the same as the newspaper but its just on the internet, its free, simple and up-to-date. The stories and news on the site are completely the same as the newspaper. The advantage of the mirror online is that its free and quick if you have internet access. The purpose of the mirror online is that people can access hot news stories from there own homes, you can read up on recent news really fast without having to go and buy a paper or waiting for the news to come on. Mirror advertise there site with pop-up links and advert links on sites such as facebook, yahoo etc. The mirror target audience is generally all adults, mainly football fans, celeb following gossip lovers and TV addicts.

Visual Media Product

Flickr Info: Flickr is an image hosting and video hosting website, web hosting suite, and online community created by Ludicorp and later acquired by Yahoo! In addition to being a popular website for users to share and embed personal photographs.
Institutions: Flickr was developed by Ludicorp, a Vancouver-based company that launched Flickr in February 2004. The service emerged out of tools originally created by Ludicorp's Game Neverending, a web based massively multilayer online game, Flickr proved a more feasible project and ultimately Game Neverending was shelved.
Purpose: The service is widely used by bloggers to host images that they embed in blogs and social media. In September 2010, it reported that it was hosting more than 5 billion images.
Target Audience: Flickr mainly targets photographers, amateur and professional - it allows them to share and post there images to the site and people from all over the world can access them and admire the photographers work. But other than that Flickr is used commonly by everyday people for example teens posting party photo's on there.

Audio/Visual Media Product

BBC iPlayer

• Info: BBC iPlayer, commonly shortened to iPlayer, is an internet television and radio service, developed by the BBC to extend its former Realplayer-based and other streamed video clip The site tagline is "Catch up on the last 7 days of BBC TV & Radio"
• The instution which owns BBC iPlayer is the British Broadcasting Corporation (BBC). It's the main public service broadcaster in the UK and employs approximately 23,000 staff. The BBC output is funded by the TV license the fee for which is decided by the government.
• The mission of the BBC is to enrich people's lives with programmes and services that inform, educate and entertain. The purpose of BBC iPlayer is a service that allows you to watch or listen to BBC Content on the internet or, if your device permits, download BBC Content. The target audience of iplayer is extremely wide as the content appeals to a large audience from people wanting to watch factual and educational programmes to high quality drama
• Anyone that has access the internet is able to watch output from BBC iplayer for free.

  
  

Audio Product Example

Audio Product Example - Itunes

Info: iTunes is a proprietary digital media player application, used for playing and organizing digital music and video files. The program is also an interface to manage the contents on Apple's popular iPod range of digital media players.

Institutions: There are over 600 universities with active iTunes U sites. About half of these institutions — including Stanford, Yale, MIT, Oxford, and UC Berkeley — distribute their content publicly on the iTunes Store. iTunes institutions focus mainly on education.

Purpose: iTunes is an application that allows the user to manage audio and video on a personal computer. Officially, using iTunes is required in order to manage the audio of an Apple iPod portable audio player but instead is alternatively used a digital media player that does not require an Apple ipod.

Distribution: Affiliate Program - Make it easy for your customers to find songs, TV shows, movies, apps, books, and more.

iTunes Gift Cards - Whether you’re looking to impress clients, reward your team for a job well done, or send a thank you to your customers ,iTunes Gift cards are the perfect solution. Give iTunes Gift Cards and let recipients pick whatever they like from the iTunes Store.

Partnership Proposals - We’re always exploring creative ways to expose customers to iTunes through marketing partnerships. If you’re interested in establishing a marketing relationship with iTunes

App Store Volume Purchase Program - The App Store Volume Purchase Program makes it easy for educational institutions to purchase apps for iPad, iPhone, and iPod in volume and distribute those apps to users. The App Store Volume Purchase Program also allows app developers to offer special pricing for purchases of 20 apps or more.

Target Audience: The iTunes target audience is everybody and anybody, because theres no specific range or age group that music applies to, and the vast amounts of music variety there is applies to everybody.

Match on action shot

-Cutting action to another camera angel without disorientating the scene and the confusing the viewers. Taking into consideration the 180 degree rule is vital to a successful scene.

-Continuing the flow of the scene transitionally, casually, and naturally without confusing the viewer at all, this method also relates to the 180 digree line and together they make proffessional visual quality.

The 180° rule

The 180° rule is a basic guideline in film making that states that two characters (or other elements) in the same scene should always have the same left/right relationship to each other. If the camera passes over the imaginary axis connecting the two subjects, it is called crossing the line. The new shot, from the opposite side, is known as a reverse angle. Crossing the line changes viewers perspective and may cause confusion.

Robin Hood Target Audience

Robin Hood (2010) - My target audience like watching films such as This is England & Dead Mans Shoes, playing video games such as Call of Duty & Fifa, downloading music like Drum & Bass and Rock n Roll, snacking on things like Doritos and sub-way, meeting friends at the pub and the cinema for social gatherings, watching the footy, Inbetweeners, mock the week, have i got news for you and lots of other general activities. The typical audience in my mind is reasonably patriotic Englishman, perhaps working class of any age. Works at a garage in a village and spends all his earnings on the weekend. has 3 brothers no sisters and has one child, doesn't live with his child's mother and is always single and ready to mingle.

FIND YOUR TRIBE

"You are a Clubber! You live for the weekend when you can get on with the real living – going out for 48 hours and dancing the night away. You’re only young once, right? You will go miles to find that elusive perfect rave – if it’s a field in a middle of nowhere, miles from home, or your spiritual home: Ibiza. For you, Space really is the place."

CLASS RESULTS:

Clubber's: 2

Townies: 2

Rahs: 1

Chavs:1

Sports Junkie: 1

Blinger's: 1

DIYer's: 1

Indie Kids: 1

Skaters: 1

created by C4 by research agencies Crowd DNA and voodoo.

I Think that the 'findyourtribe' results were highly stereo-typical based and not very detail specific. "Going out for 48 hours dancing the night away" is not what i'd do, perhaps dance one night away but two nights is over-dramatic.