Audio Product Example

Audio Product Example - Itunes

Info: iTunes is a proprietary digital media player application, used for playing and organizing digital music and video files. The program is also an interface to manage the contents on Apple's popular iPod range of digital media players.

Institutions: There are over 600 universities with active iTunes U sites. About half of these institutions — including Stanford, Yale, MIT, Oxford, and UC Berkeley — distribute their content publicly on the iTunes Store. iTunes institutions focus mainly on education.

Purpose: iTunes is an application that allows the user to manage audio and video on a personal computer. Officially, using iTunes is required in order to manage the audio of an Apple iPod portable audio player but instead is alternatively used a digital media player that does not require an Apple ipod.

Distribution: Affiliate Program - Make it easy for your customers to find songs, TV shows, movies, apps, books, and more.

iTunes Gift Cards - Whether you’re looking to impress clients, reward your team for a job well done, or send a thank you to your customers ,iTunes Gift cards are the perfect solution. Give iTunes Gift Cards and let recipients pick whatever they like from the iTunes Store.

Partnership Proposals - We’re always exploring creative ways to expose customers to iTunes through marketing partnerships. If you’re interested in establishing a marketing relationship with iTunes

App Store Volume Purchase Program - The App Store Volume Purchase Program makes it easy for educational institutions to purchase apps for iPad, iPhone, and iPod in volume and distribute those apps to users. The App Store Volume Purchase Program also allows app developers to offer special pricing for purchases of 20 apps or more.

Target Audience: The iTunes target audience is everybody and anybody, because theres no specific range or age group that music applies to, and the vast amounts of music variety there is applies to everybody.